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The groupthink theory
It shows that, during part of the sessions that involves idea generation, individuals think differently about a problem if they work alone. But when you bring the group together to generate ideas, they tend to think alike, converging on a common solution.
So start your brainstorming process by having each person generate potential solutions on their own, or perhaps have them work in small groups to think about possibilities.
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The construal-level theory
Distance, whether physical, time-oriented, or social, makes the human mind think in an abstract manner. This is known as the construal-level theory.
Being physically distant from the problem at hand makes our viewpoint abstract, which can help us provide a birds-...
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Determine who is involved in the brainstorm
Identify the roles and expertise you want, and then find people who fit that description. This will help you ensure that the group you bring together is more diverse, bringing a range of different backgrounds and perspectives to the problem-solving task.
Prior to the pande...
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The power of sketching
Sketching is the fastest and easiest way to transform abstract ideas into concrete solutions. Once your ideas become concrete, they can be critically and fairly evaluated by the rest of the team—without any sales pitch.
And, perhaps most important of all, sketching...
Discovering the Solution Space
Once the product team decides to pursue an opportunity solutions can be considered:
- Avoid brainstorming - an illusion of group productivity. Groups generate few similar mediocre ideas. Best ideas are generated alone and discussed as a group.
- Ideally, you should have 10-15 solut...
Remind both parties that they are on the same team
When conflicts occur, it's common to metaphorically "turn away" from the other person. We see the other person through a negative lens, focusing on what's missing, what's wrong, or the other person's flaws.
Remind the individuals that they are on the same team. Ask...
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