The groupthink theory - Deepstash

The groupthink theory

It shows that, during part of the sessions that involves idea generation, individuals think differently about a problem if they work alone. But when you bring the group together to generate ideas, they tend to think alike, converging on a common solution.

So start your brainstorming process by having each person generate potential solutions on their own, or perhaps have them work in small groups to think about possibilities.

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