In the last 10 years, authenticity has been a huge buzzword in the business press. Professionals who are good at their core job, are more often than not struggling in roles they get after they are promoted, as the same skills that made them successful are not enough.
These transition positions require us to leave our established identity and move towards new skills, often at the cost of a complete personality overhaul. This identity crisis while shifting towards a new role feels inauthentic.
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