2. Personal success story

Success in the contrepreneur world is often demonstrated with expensive sports cars , mansions, private jets, and an entourage of gorgeous models.

This works because of a concept called “wishful identification.

These “success stories” are lies. Fake gurus have been caught renting mansions and sports cars, paying models to be in their videos, and even posing for pictures in fake private jets

This is so they can sell an unrealistic (and fake) dream to their victims.