Learn more about career with this collection
How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
Success in the contrepreneur world is often demonstrated with expensive sports cars , mansions, private jets, and an entourage of gorgeous models.
This works because of a concept called “wishful identification.
These “success stories” are lies. Fake gurus have been caught renting mansions and sports cars, paying models to be in their videos, and even posing for pictures in fake private jets
This is so they can sell an unrealistic (and fake) dream to their victims.
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23 reads
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Once the contrepreneur has demonstrated that they were once just like you, it’s time for a product pitch that promises extraordinary, unrealistic results.
Want to quit your job and make a million dollars this month instead? Buy my product.
Want to lose 50 pounds in three weeks? Pull ...
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19 reads
If you’ve spent any time online in the last decade, you’ve likely seen an ad that promises to teach you the “shortcut” to getting rich, losing weight, or attracting the mate of your dreams.
These “free” events are nothing more than a sales pitch in disguise.
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49 reads
The first tactic that contrepreneurs will often use is to tell you a “rags to riches” backstory.
For example, many people selling “get rich quick schemes” will talk about how they struggled with their own finances in the past.
This is an effective marketing tactic because it builds a...
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27 reads
When they pitch their product, contrepreneurs will dramatically inflate their product price so that they can offer what appears to be a massive discount.
This is a sales tactic called “price anchoring.”
The idea is to make your prospect believe that the product you are selling is wort...
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18 reads
The Contrepreneur Formula uses a set of psychological tricks to sell scams to people who are desperate or disadvantaged.
The point at which marketers and entrepreneurs cross the line into contrepreneur territory is when they start creating false success stories, promising results they canno...
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17 reads
The final piece of the Contrepreneur Formula is time and availability limits.
Most people will wait to make a purchasing decision until something forces their hand.
Putting a countdown timer on a special discount, bonus, or claiming that there are only 50 spots available in your progr...
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17 reads
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