3. Promise extraordinary results

Once the contrepreneur has demonstrated that they were once just like you, it’s time for a product pitch that promises extraordinary, unrealistic results.

Want to quit your job and make a million dollars this month instead? Buy my product.

Want to lose 50 pounds in three weeks? Pull out your credit card and the life you’ve always wanted will be yours in a matter of days or weeks.

People are naturally lazy. No one wants to hear that success takes hard work over a prolonged period of time.