6. Time and availability limits

The final piece of the Contrepreneur Formula is time and availability limits.

Most people will wait to make a purchasing decision until something forces their hand.

Putting a countdown timer on a special discount, bonus, or claiming that there are only 50 spots available in your program invokes “FOMO” or “fear of missing out.”

These tactics have the power to compel someone to purchase a product they may really not need or even want so that they can avoid feeling like they missed out the "deal".