Takeaways

The Contrepreneur Formula uses a set of psychological tricks to sell scams to people who are desperate or disadvantaged.

The point at which marketers and entrepreneurs cross the line into contrepreneur territory is when they start creating false success stories, promising results they cannot deliver, and dramatically inflating their product's price to offer fake discounts.

In the end, contrepreneurs are geting more sophisticated by the day, so look for the signs, that you might be scammed.