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7 Things Steve Jobs Can Teach Us About Delivering a Powerful Presentation
Steve Jobs' presentation style
- A "Tweet-friendly headline" that summarises the product you're presenting: e.g.: "iPod: One thousand songs in your pocket."
- Showing your passion: He acted excited and used words like "cool" or "amazing".
- Ditching the power point: He kept the audience's eyeballs on him to keep them engaged.
- Tailoring to the audience, in a manner that makes them more receptive listeners.
- Preparing the presentation in advance: He wasn't born being a great communicator, he worked hard at it.
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Tweet-friendly headlines
Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.
Rather than rambling on, he used them to perfectly convey his message as compactly as possible.
Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."
Tailor to the audience
Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation.
Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners,
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- Write down the end goal.
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“Deciding what not to do is as important as deciding what to do. It’s true for companies, and it’s true for products."
Seek Simplicity
- Find out if the problem really exists, and why. This will open a path to alternative ways of solving it.
- Some problems, which seem complex, often have simple solutions.
- What is the surest thing in that complex problem? That becomes your First Principle, your starting point.
- List out the possible solutions
- Focus on one good solution while removing the rest.
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Steve Jobs did not fit the norm
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Apple’s approach to innovation
It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.
Apple products are more meaningful to users. The products have great design - and identity.
Managing by meaning
Is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace. For Jobs, design was not only beauty, but creating new meanings for users.
He also offered meaning to his employees - they worked hard on visionary projects, striving to meet targets and to satisfy their leader's maniacal attention to detail, because he infused them with a sense of mission: Apple had to leave a mark in the world of computing, improve people's lives, be bold and, of course, "think different."
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