inc.com
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Learn more about communication with this collection
How to write clearly and concisely
How to use proper grammar and punctuation
How to structure a business document
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Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.
Rather than rambling on, he used them to perfectly convey his message as compactly as possible.
Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."
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Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation.
Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners,
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