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7 Things Steve Jobs Can Teach Us About Delivering a Powerful Presentation

https://www.inc.com/elle-kaplan/7-tips-to-become-a-master-presenter-like-steve-jobs.html

inc.com

7 Things Steve Jobs Can Teach Us About Delivering a Powerful Presentation
Who wouldn't want to give a presentation as great as the ones Steve Jobs delivered? He didn't just announce a new Apple product; he found ways to get the audience as excited as possible while masterfully making that Apple product the next "must have" item. Don't believe me?

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Steve Jobs' presentation style

Steve Jobs' presentation style
  • A "Tweet-friendly headline" that summarises the product you're presenting: e.g.: "iPod: One thousand songs in your pocket."
  • Showing your passion: He acted excited and used words like "cool" or "amazing".
  • Ditching the power point: He kept the audience's eyeballs on him to keep them engaged.
  • Tailoring to the audience, in a manner that makes them more receptive listeners.
  • Preparing the presentation in advance: He wasn't born being a great communicator, he worked hard at it.

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Tweet-friendly headlines

Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.

Rather than rambling on, he used them to perfectly convey his message as compactly as possible.

Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."

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Tailor to the audience

Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation.

Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners,

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You don’t care enough about the audience

Most people think they are the most important player in a presentation. They are wrong. The audience, the listeners, the people watching the presenter are the most important players.

The Words and the Design

The work on the presentation slides should be clear, crisp, concise, with fewer words and more visually striking simple imagery.

Long sentences and tiny words going through the whole slide are not advisable.

Lack of Practice

Invest your time practicing thoughtfully and getting in a zone where you are a natural.

An effortless-looking presentation makes the audience love it, even though you have toiled hard to make it look effortless.