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7 Things Steve Jobs Can Teach Us About Delivering a Powerful Presentation
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Steve Jobs' presentation style
- A "Tweet-friendly headline" that summarises the product you're presenting: e.g.: "iPod: One thousand songs in your pocket."
- Showing your passion: He acted excited and used words like "cool" or "amazing".
- Ditching the power point: He kept the audience's eyeballs on him to keep them engaged.
- Tailoring to the audience, in a manner that makes them more receptive listeners.
- Preparing the presentation in advance: He wasn't born being a great communicator, he worked hard at it.
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Tweet-friendly headlines
Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.
Rather than rambling on, he used them to perfectly convey his message as compactly as possible.
Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."
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Tailor to the audience
Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation.
Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners,
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Focus on what matters
- Write down the end goal.
- Divide the goal into specific actions you need to take to get there. Think in terms of systems: focussed, routine actions that you can do daily.
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Steve Jobs
“Deciding what not to do is as important as deciding what to do. It’s true for companies, and it’s true for products."
Seek Simplicity
- Find out if the problem really exists, and why. This will open a path to alternative ways of solving it.
- Some problems, which seem complex, often have simple solutions.
- What is the surest thing in that complex problem? That becomes your First Principle, your starting point.
- List out the possible solutions
- Focus on one good solution while removing the rest.
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7 Laws of Success inspired from Steve Jobs
- Follow your passions. Without it, any rational person would give up.
- Find your noble cause. For Jobs, making computers accessible to the average person wasn't just ...
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You don’t care enough about the audience
Most people think they are the most important player in a presentation. They are wrong. The audience, the listeners, the people watching the presenter are the most important players.
The Words and the Design
The work on the presentation slides should be clear, crisp, concise, with fewer words and more visually striking simple imagery.
Long sentences and tiny words going through the whole slide are not advisable.
Lack of Practice
Invest your time practicing thoughtfully and getting in a zone where you are a natural.
An effortless-looking presentation makes the audience love it, even though you have toiled hard to make it look effortless.