Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
What is emotional design?
Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences. Designers aim to reach users on three cognitive levels—visceral, behavioral and reflective—so users develop only positive associations (sometimes including negative emotions) with products, brands, etc.
144
1.12K reads
MORE IDEAS ON THIS
10 ways to apply emotional design (1-3)
- Give your work a signature personality – a face/mascot for users to identify with that suits your brand/organization/industry (e.g., MailChimp’s Monkey, Freddie).
- Have your design engage users as a character – Include personal touche...
134
509 reads
10 ways to apply emotional design (4-6)
4. Craft copy with the right tone to inspire or accommodate emotions . Write appropriate terms/phrases (e.g., Slack’s “You’re here! The day just got better.” greeting). Use fonts and styles that suit the image you want to project.
5. Customize microcopy (la...
126
357 reads
10 ways to apply emotional design (7-10)
7. Personalize the experience for different users . (E.g., show users what else they might like, based on their information.)
8. Offer prizes and surprises (e.g., let users check how many likes they have and find new log-in background images). Consider incl...
131
452 reads
Don Norman‘s 3 levels of design
- Visceral —Users’ gut reactions to or their first impressions of your design; e.g. an uncluttered user interface.
- Behavioral —Users subconsciously evaluate how your design helps them achieve goals, and how easily. They should feel satisfied t...
154
580 reads
CURATED FROM
What is Emotional Design? | Interaction Design Foundation (IxDF)
interaction-design.org
5 ideas
·3.01K reads
IDEAS CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
Related collections
Other curated ideas on this topic:
Don Norman‘s 3 levels of design
- Visceral —Users’ gut reactions to or their first impressions of your design; e.g. an uncluttered user interface.
- Behavioral —Users subconsciously evaluate how your design helps them achieve goals, and how easily. They should feel satisfied t...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates