What is emotional design?
Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences. Designers aim to reach users on three cognitive levels—visceral, behavioral and reflective—so users develop only positive associations (sometimes including negative emotions) with products, brands, etc.
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What is Emotional Design? | Interaction Design Foundation (IxDF)
interaction-design.org
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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Don Norman‘s 3 levels of design
- Visceral —Users’ gut reactions to or their first impressions of your design; e.g. an uncluttered user interface.
- Behavioral —Users subconsciously evaluate how your design helps them achieve goals, and how easily. They should feel satisfied t...
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