10 ways to apply emotional design (1-3)
- Give your work a signature personality – a face/mascot for users to identify with that suits your brand/organization/industry (e.g., MailChimp’s Monkey, Freddie).
- Have your design engage users as a character – Include personal touches in all tasks, to reinforce the illusion of a personable helper who knows users like an old friend.
- Use color/contrast advantageously (e.g., blue for banking = trustworthiness)
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What is Emotional Design? | Interaction Design Foundation (IxDF)
interaction-design.org
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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4. Craft copy with the right tone to inspire or accommodate emotions . Write appropriate terms/phrases (e.g., Slack’s “You’re here! The day just got better.” greeting). Use fonts and styles that suit the image you want to project.
5. Customize microcopy (la...
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