10 ways to apply emotional design (1-3) - Deepstash
10 ways to apply emotional design (1-3)

10 ways to apply emotional design (1-3)

  1. Give your work a signature personality – a face/mascot for users to identify with that suits your brand/organization/industry (e.g., MailChimp’s Monkey, Freddie).
  2. Have your design engage users as a character Include personal touches in all tasks, to reinforce the illusion of a personable helper who knows users like an old friend.
  3. Use color/contrast advantageously (e.g., blue for banking = trustworthiness)

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heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.

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4. Craft copy with the right tone to inspire or accommodate emotions . Write appropriate terms/phrases (e.g., Slack’s “You’re here! The day just got better.” greeting). Use fonts and styles that suit the image you want to project.

5. Customize microcopy (la...

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