10 ways to apply emotional design (7-10)
7. Personalize the experience for different users . (E.g., show users what else they might like, based on their information.)
8. Offer prizes and surprises (e.g., let users check how many likes they have and find new log-in background images). Consider including Easter eggs.
9. Use storytelling .
10. Maintain attention to detail, especially on error messages . Include polite, light-hearted/humorous messages to alleviate users’ frustration whenever problems arise (e.g., downtime).
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CURATED FROM
What is Emotional Design? | Interaction Design Foundation (IxDF)
interaction-design.org
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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4. Craft copy with the right tone to inspire or accommodate emotions . Write appropriate terms/phrases (e.g., Slack’s “You’re here! The day just got better.” greeting). Use fonts and styles that suit the image you want to project.
5. Customize microcopy (la...
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