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2. Identity
This motivation is especially visible on social media, when sharing an outraged review or Facebook post helps them define what they stand against, and by implication what they stand for.
People want to be part of the pack, and when they share, it is sometimes to either signal that they belong or help them find their tribe.
Many products can build tribal network effects. Sharing about these products helps to recruit, signal membership, or to defend their tribe - and thus themselves - from others.
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3. Being Helpful
People are compelled to share things that they find useful because they want to be perceived as helpful and nurturing to their tribes.
Whether that be a new product that improves lives by producing a lot of value or something that produces that value at a lower price.
Language is impo...
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45 reads
5. Order
Some people just cannot abide chaos and will share anything that promises to make the world a bit more neat and tidy.
People share them not only because it makes others perceive the...
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8 Reasons Things Go Viral
The psychology testing website was dedicated to combing through data on its 150 million users to figure out what motivates people to share things.
Here are 8 motivations that trigger sharing:
- Status
- Identity
- Being helpful
- Safety
- Order
- Novel...
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4. Safety
Any perceived threat to safety - physical, financial, or emotion - can be a powerful reason why people share.
News media know this well: "If it bleeds, it leads."
Products that offer safety or security are shared because of the same emotions. Users share with their friends and family ...
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7. Validation
People share because they want to get a boost, believe they are good, believe they’re smart, or believe they’re worthy. They want to feel positive about themselves and their place in the world.
If you can reassure them of this and offer a way to project their essentially goodness to the wor...
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8. Voyeurism
There are two related motivations that cause people to share out of voyeurism.
Vicarious enjoyment. People share things that allow others to live through them - instagramming food and vacations or sharing a product unboxing on YouTube.
Schadenfreude....
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6. Novelty
The attraction of novelty was identified early on by Wilhelm Wundt who came up with the Wundt curve.
The sweet spot is...
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1. Status
Also known as belonging, prestige, respect, scarcity...
People show it by associating themselves with other high-status people or by joining products that are exclusive.
Access to something scarce motivates people to share because they can get high status from the people they share it...
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