3. Being Helpful
People are compelled to share things that they find useful because they want to be perceived as helpful and nurturing to their tribes.
Whether that be a new product that improves lives by producing a lot of value or something that produces that value at a lower price.
Language is important here. Make it easy to express the utility of your product in a clear, pithy, and compelling way.
It’s the difference between saying "Access an online rideshare marketplace" and "Get a ride in 3 minutes."
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2. Value Determines Price And Costs Are A Choice
With value being in the eyes (and experience) of the consumer, the price they are asked to pay must be (much) lower. The entrepreneur’s job is to figure out at what price their product is attractive, and then choose a cost structure that allows for profit. In other words, the price is a
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