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The curse of knowledge is a cognitive bias, which occurs when people fail to consider that others don’t have the same background knowledge or information as they do.
Someone knowledgeable in a particular field might find it difficult to put themselves into a beginner’s shoes (or someone who is not familiar with what they’re talking about) when trying to explain a concept at a basic level.
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Have you felt that whenever you’re trying to remember someone you met in the past, you find it difficult to recall them from memory but recognise them easily through looking at their pictures?
These scenarios exemplify Recognition over Recall. It’s easier f...
Let’s say you go to buy a watch, and the first one you like costs $150, which exceeds your budget, soon after you see a watch that costs $125, this new price seems reasonable now, even though this too might exceed your budget, however, as compare...
The decoy effect occurs when a person’s choice between 2 items changes when a third option, asymmetrically dominated, is introduced.
This third option is made easy to discard.
The decoy option is added to nudge the customers towards the intended target option...
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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The Curse Of Knowledge is common among many experts, teachers and professionals, and is a cognitive bias where the knowledgeable person incorrectly assumes that others are able to decipher what he is trying to say.
This has serious implications in the field of education an...
Since we spend the majority of the time experiencing things from our own perspective, we struggle to imagine the perspective of others.
The curse of knowledge is a cognitive bias that makes it difficult for people to account for the fact that other people’s thoughts, belie...
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