The most common way astrology is explained in psychological terms is The Barnum Effect, which is a tendency for an individual to believe vague or “barnum” statements when told it applies specifically to themselves or a group they belong to. (I’m such a Libra!)
So, sometimes a sort of magical thinking causes us to superimpose our life experiences and personality traits, twisting them into a shape that allows us to fit a square into a circle.
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Astrology, aura reading, fortune telling, cold calling, and some personality tests all exploit the Barnum Effect: Individuals believe that personality descriptions apply specifically to them but they don't consider that the descriptions actually applies to everyone.
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