Astrology, aura reading, fortune telling, cold calling, and some personality tests all exploit the Barnum Effect: Individuals believe that personality descriptions apply specifically to them but they don't consider that the descriptions actually applies to everyone.
The term was first coined in 1956 by psychologist Paul Meehl. He compared the vague personality descriptions used in some psychological tests to P.T. Barnum, a famous showman.
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According to the Encyclopedia Britannica : “The Barnum Effect is the phenomenon that occurs when individuals believe that personality descriptions apply specifically to them, despite the fact that the description is actually fille...
The most common way astrology is explained in psychological terms is The Barnum Effect, which is a tendency for an individual to believe vague or “barnum” statements when told it applies specifically to themselves or a group they belong to. (I’m such a Libra!)
So, sometime...
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