Buy generic.

The common email greeting is often an empty, yet necessary, formality. And these generic, surface-level greetings have probably harmed our relationships in some instances.

Rather than to mention the context in which we're all living, we should learn to be honest about what we're g...

You don’t have to spend money on the big brand names.

Your local grocery or drug store might have a store brand or sell a generic version. In most cases, the ingredients are pretty much identical.

"Google Cloud is helping Target and its guests redefine the shopping trip" (Wall Street Journal , February 11).

Peak your prospect's interest with the big picture before diving into the details. If you can name a well-known brand, industry or organization that uses your product, ev...