How To Be An Authority: Help Other People
Helping others and showcasing their success stories creates a synergy effect, and helps one succeed in the long run. Ask people to be featured on your blog/site/podcast and collect their testimonials. It creates a body of work that other people (like clients of book publishers) can check and determine if you are the best person for the task.
We need to build value by demonstrating the benefits of our product or service.
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