MORE IDEAS FROM THE ARTICLE
Simple thinking can lead to better plans, communication, and execution.
We associate complexity with expertise, innovation, and authority.
Complexity is often smoke and mirrors. Marketers are aware of the allure of complexity and will exploit our complexity bias by using jargon to impress rather than to inform customers. For example: “Utilising a Vita-Ciment® Complex, Kérastase Resistance Bain Force Architecte, is a strengthening shampoo that has been specially formulated to cleanse and fortify damaged hair at erosion levels 1-2”
"Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells better."
While simplicity can lead to innovative thinking, complexity is often used to impress rather than to help.
Complexity is not all bad. Some complexity is desirable. When things are too simple, it is often boring. The ideal level of complexity is a moving target - the more expert we become, the more complexity we prefer. We can find a good balance by asking if this complexity level adds to the experience or overcomplicates it.
People tend to prefer complex solutions over plain ones.
Simple thinking can lead to safer plans, better communication, and easier execution. The power of simplicity is apparent throughout history, where strategists and artists alike strived for simplicity. Let's look at a few examples!
The belief that societies continue to decline is often linked with rosy retrospection - believing that the past was better and the future more negative.
Declinism can cloud your judgement and steer you toward bad decisions.
Worry is generally seen as a negative thing. But it could also have a positive function.
Worry is an adaptive function to better solve problems and imagine creative solutions. And worrying well is a skill anyone can learn.
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