The power of simplicity: how to manage our complexity bias - Ness Labs - Deepstash

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The power of simplicity: how to manage our complexity bias - Ness Labs

nesslabs.com

We prefer complexity over simplicity

People tend to prefer complex solutions over plain ones.

  • Complexity can make products look more impressive - and marketers know how to take advantage of it by projecting authority and expertise.
  • Complex processes can give the ill...

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Simple thinking can lead to better plans, communication, and execution.

  • The KISS principle (keep it simple, stupid) makes simplicity a key goal in design.
  • Less is more. Architect Ludwig Mies van der Rohe always repeated this...

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Antoine de Saint Exupéry

"It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away."

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We associate complexity with expertise, innovation, and authority.

Complexity is often smoke and mirrors. Marketers are aware of the allure of complexity and will exploit our complexity bias by using jargon to impress rather than to inform customers. For example: “Uti...

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Edsger Wybe Dijkstra

"Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells better."

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While simplicity can lead to innovative thinking, complexity is often used to impress rather than to help.

Complexity is not all bad. Some complexity is desirable. When things are too simple, it is often boring. The ideal level of complexity is a moving target - the more ...

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