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Make it easy

The 3rd law (Response)



529 reads


Get 1% better every day

Get 1% better every day

It is so easy to overestimate the importance of one defining moment and underestimate the value of making small improvements on a daily basis. Too often, we convince ourselves that a massive success requires massive action.

We often dismiss small changes because they don't seem to matter ve...


2.98K reads

Get your reps in

Get your reps in

If you want to master a habit, the key is to start with repetition, not perfection. When you're in motion, you're planning and strategizing and learning. Those are all good things, but they don't produce a result. You're just preparing to get something done. The most effective fo...


590 reads

The Goldilocks Rule

The Goldilocks Rule

Humans experience peak motivation when working on tasks that are right on the edge of their current abilities. Not too hard. Not too easy. Just manageable difficulty.

The greateast threat to success is not failure but boredom. We get bored with habits becau...


534 reads

Make it unsatisfying

Make it unsatisfying

We are less likely to repeat a bad habit if it is painful or unsatisfying.

Create a habit contract:

  • A habit contract is a verbal or written agreement in which you state your commitment to a particular habit and the punishment that will occur if you don't follow t...


432 reads

Self-control is a short-term strategy, not a long-term one

You can break a habit, but you're unlikely to forget it. And that means that simply resisting temptation is an eneffective strategy.

To eliminate a bad habit, reduce exposure to the cue that causes it.

  • Leave the phone in another room.
  • De...


868 reads

James Clear

"The costs of your good habits are in the present. The costs of your bad habits are in the future"



615 reads

Desire is the engine that drives behaviour

Desire is the engine that drives behaviour

It is the anticipation of a reward, not the fulfillment of it, that gets us to take action. It is the craving that leads to the response.

Temptation bundling: It consists of linking an action you want to do with an action you need to do.

After I [HABIT I NEED]...


813 reads

Make it obvious

The 1st law (Cue)



1.14K reads

True behaviour change is identity change

True behaviour change is identity change

Behaviour that is incongruent with the self will not last. You might start a habit because of motivation, but the only reason you'll stick with one is that it becomes part of your identity.

The more pride you have in a particular aspect of your identity, the more motivated you will be to ma...


1.22K reads

James clear

"Can one coin make a person rich? If you give a person a pile of ten coins, you wouldn't claim that he or she is rich. But what if you add another? And another? And another? At some point, you will have to admit that no one can be rich unless one coin can make him or h...



478 reads

The Plateau of Latent Potential

The Plateau of Latent Potential

People make a few small changes, fail to see a tangible result, and decide to stop. But in order to make a meaningful difference, habits need to to persist long enough to break through this plateau.

If you find yourself struggling to build a good habit or break a bad one, i...


1.92K reads

Make the cues of good habits obvious in your environment

A small change in what you see can lead to a big shift in what you do.

Every habit is initiated by a cue, and we are more likely to notice cues that stand out.

  • Put the apples in a place where can be seen easily and not in the bottom of the fridg...


817 reads

The science of how habits work

The science of how habits work

The process of building a habit can be divided into four steps:

  1. Cue: it triggers your brain to initiate a behaviour. It is a bit of information that predicts a reward.
  2. Craving: it is the motivational force behind every habit. Without craving, w...


1.14K reads

Make it satisfying

The 4th law (Reward)



454 reads

The lone wolf dies, but the pack survives

We tend to adopt habits that are praised and approved of by our culture because we have a strong desire to fit in and belong to the tribe.

We tend to imitiate the habits of:

  1. The close (friends and familiy)
  2. The many (the tribe)
  3. The powerful (those with status and p...


636 reads

Looking for immediate satisfaction

We are more likely to repeat a behaviour when the experience is satisfying.

The consequences of bad habits are delayed while the rewards are immediate. With good habits, it is the reverse: the immediate outcome is unenjoyable, but the ultimate outcome feels good.


531 reads

Living in a delayed-return environment

Living in a delayed-return environment

The human brain evolved to prioritize immediate rewards over delayed rewards.

Our preference for instant gratification reveals an important truth about success: because of how we are wired, most people will spend all day chasing quick hits of satisfaction. The road less traveled is the road...


442 reads

James clear

"Success is not a goal to reach or a finish line to cross. It is a system to improve, an endless process to refine."



678 reads



Once our habits become automatic, we stop paying attention to what we are doing.

You need to be aware of your habits before you can change them.

The Habits Scorecard is a simple exercise to become more aware of your behaviour, by creating a list of your daily habits and categ...


1.23K reads

Reflection and Review

Reflection and Review

Mastery is the process of narrowing your focus to a tiny element of success, repeating it until you have internalized the skill, and then using a new habit to advance to the next level of performance.

Habits + Deliberate Practice = Mastery

Life is constantly ...


458 reads

Select the right cue to kick things off

People who make a specific plan for when and where they will perform a new habit are more likely to follow through. Many people think they lack motivation when what they really lack is clarity.

  • Implementation intention:

I will [NEW HABIT] at [TIME] in [LOCATION]


1.02K reads

Make it attractive

The 2nd law (Craving)



735 reads

Law of Least Effort

We will naturally gravitate toward the option that requires the least amount of work.

Reduce the friction associated with good behaviours:

  • Cook a healthy breakfast: clean and prepare everything the night before.
  • Exercise: set out the wor...


606 reads

The Two-Minute Rule

The Two-Minute Rule

"When you start a new habit, it should take less than two minutes to do."

Instead of trying to engineer a perfect habit from the start, do the easy thing on a more consistent basis.

The more you ritualize the beginning of a process, the more likely it become...


635 reads

Make bad habits impossible

Create a commitment device:

Is a choice you make in the present that controls your actions in the future and increases the odds that you'll do the right thing.


  • Use smaller plates to reduce caloric intake
  • Ask to be added t...


580 reads

Play a game where the odds are in your favor

Habits are easier to perform, and more satisfying to stick with, when they align with your personality and skills.

Trial and error:

As you explore different options, there are a series of questions you can ask yourself to continually narrow in on the habits and areas that will be most...


458 reads

Forget about goals, focus on systems

Forget about goals, focus on systems

Goals are good for setting a direction, but systems are best for making progress.

  1. Goals restrict your happiness. They create a "either-or" conflict: either you achieve your goal and are successful or you fail and you are a dissappointment.
  2. The purpose of settin...


1.69K reads

Jacob riis

"When nothing seems to help, I go and look at a stonecutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that last blow that did it-but all that had gone be...



1.83K reads

Habit Tracking

Habit Tracking

  1. Creates a visual cue that can remind you to act.
  2. Inherently motivating because you see the progress you are making and don't want to lose it.
  3. Feels satisfying whenever you record another successful instance of your habit.
  4. Provides visual proof that you are casting vot...


499 reads

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<3> Make it easy

<3> Make it easy

  1. The 3rd law governs in making the process or the response to a habit easier to practice
  2. Friction is a really powerful force between you and your habits
  3. So to make good habits a part of your life reduce the friction decrease the number of steps between you and your habit 
  4. ...

Models for society

Using mental models will help in understanding the dynamics of the large-scale social response.

We are currently seeing first-order negatives (closing businesses), and 2nd- and 3rd-order positives (reduced transmission, less stress on the healthcare system.)

We need to enco...

Quick Primer on the World's Legal Systems

Quick Primer on the World's Legal Systems

There are generally considered to be five legal systems in the world today: 

  • Civil law
  • Common law
  • Customary law
  • Religious law
  • Mixed legal systems.

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