We spend almost 25 percent of our adult life in our jobs, which most of us hate. So we basically wake up every morning and do something which we don’t even like to do.
We need to find a career that does not make us miserable all the time, and according to the Japanese concept of IKIGAI, it is the intersection of three things:
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To find a perfect career, we need to be good at what we do. It may be a technical skill like writing or coding, or something different, like designing homes, or cooking.
Intangible soft skills, ignored for decades, have now become important. These include emotional intelligence, empathy or making boring topics sound interesting.
What we are passionate about is often superficial, but what we value, we can do no matter how difficult the circumstances, because we derive meaning and value from it. It is different from a compulsion or an addiction.
We need to ask three questions to direct our energy:
As we climb up the corporate ladder, there are fewer options available, and a mid-life crisis of the corporate world comes. The reason is that the same skills that got a person hired as a young graduate are not sufficient for a senior job, in spite of the years of experience gained during the course of time.
The way out of this crisis is to be forever employable, a concept that involves continuous learning, sharing and re-purposing of one’s experience, expertise and skillsets to create a brand.
You get social anxiety when you’re around certain people. That anxiety cripples you and you start wondering why you’re so anxious. Now you’re becoming anxious about being anxious. Now you’re anxious about your social anxiety ➡️ more anxiety.
you’re so worried about doing the right thing all the time that you become worried about how much you’re worrying. you feel so guilty for every mistake you make that you begin to feel guilty about how guilty you’re feeling.
This is “thought loop of despair”
Jonah Berger is a marketing professor and world-renowned expert on word of mouth marketing, consumer behavior, and virality.
In Contagious , he shares why certain products, campaigns, and articles catch on and go viral while others don’t.
The book presents a 6-step framework to create brands and messages that are worth sharing.