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How can you counteract confirmation bias
- Actively seek information that contradicts our position. It’s useful to bring to the decision table someone who will play the role of devil’s advocate, same as in group thinking.
- Put neutral questions when asking for advice or doing market research (don't guide respondents)
- Stop looking at beliefs as certainties with possible values 0% or 100% and to start looking at their nuances. Try to give a percentage value to our deep beliefs on which decisions with important consequences are based.
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About confirmation bias
We automatically search and take into consideration only information that confirms our point of view.
A rooted form of confirmation bias is self-serving bias, meaning the tendency to explain ourselves the good results through our positive nature and the negative results through the hostile ...
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We're biased towards what we like
A study led by Dan Kahan (2017) shows that we know how to identify a mistake in the design of an experiment, when research is about a hand cream (a neutral subject), but not when the experiment confirms the need for greater control of firearms (ias long as we are great supporters of this public p...
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CURATED FROM
On the virtue of changing one’s mind (II) - Thinking in Business
thinkinginbusiness.com
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CURATED BY
I teach Thinking and Deciding in Business for multiple schools in Romania and abroad. On top of that, I am an angel investor, a trainer and I run marathons, often dressed as Mickey Mouse.
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