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Showrunners combine creative thinking and passion with technical know-how to convince catchers that the ideas can be developed successfully.
They engage the catcher by getting the catcher to respond to a memory they are both familiar with. Then they build on the c...
We believe that creative people possess certain traits. For example, unconventionality, intuitiveness, sensitivity, narcissism, passion, and youth. When a stranger pitches an idea, the catcher subconsciously uses these traits to sort through the pitchers as creative or not. Only 1% of ideas will ...
A study showed that people on the receiving end of pitches have no objective way to assess creativity - not even the expert ones.
Neophytes plead ignorance. They score points for daring to do the impossible, which is seen as refreshing. They present themselves as eager learners and confidently ask for help.
Catchers are naturally flattered and enjoy sharing their knowledge. They become mento...
Generating creative ideas is easy. Selling them to strangers is hard. The ability to sell an idea has as much to do with the seller's traits as the idea's inherent quality.
Judgments about the pitcher's ability to come up with workable id...
There is nothing more dangerous than a good pitcher with no real talent. Catchers too often let themselves be wooed by positive stereotypes, especially that of the showrunner, rather than by the quality of the ideas.
Real creativity is more difficult to classify. Those who...
They display passion and enthusiasm about their ideas but are less conformist in their dress and mannerisms and tend to be socially awkward. The artist appears to have little or no knowledge or interest in the details of implementation.
They completely command the...
Successful pitchers tend to be categorised by catchers as one of three types.
Travel aficionado Writer. Passionate social media geek. Reader.
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Expert detectives have two main qualities:
Good investigators don't make quick judgements. They know that their mind will try to convince them that their first impression is right. Instead, they force...
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