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Facts Related To The Ben Franklin Effect

Facts Related To The Ben Franklin Effect

  • Research shows that being kind to someone increases how much you like that person.
  • Being asked a favor can make one feel acknowledged for their expertise, which can cause them to develop more positive feelings toward the person asking for help.
  • The negative Benjamin Franklin effect happens when people who do something negative to someone will increase the degree to which they dislike that person, in order to justify their negative actions to themselves.

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MORE IDEAS FROM THE SAME ARTICLE

  • Remember that the favor matters more than its scope. In most cases, the increase in rapport comes from the fact that the other person does you a favor.
  • Use reciprocity, by performing a small favor shortly before asking for one.
  • After asking for a favor, perfo...

A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person. 

You can use it to benefit and protect yourself when interacting with others.

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The Benjamin Franklin effect

Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.

But the reverse effect is also true - we come to hate our victims, which helps to...

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Cognitive Dissonance And Bias

Cognitive dissonance makes our mind try to protect our self-image and the connection between our thoughts and actions by modifying our opinions.

Once the justification or new opinion arises, we become more sensitive to any information that supports it. We also get more skeptic...

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Applying The Benjamin Franklin Effect

Ask for help when you need it, but not too often. 

If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to come back to you. This will help you reopen the discussion, and give them a perceived sense of power yo...

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