Performative Authenticity
Performative authenticity is tied to economic success and social prestige, which means that your specialness has to be performed. In order for people to distinguish themselves, they must seek attention and visibility, and positively affect others with their self-representations.
In doing so, they have to take great care that their performance isn’t perceived as staged. To be ‘authentic’ they have to give the impression that they’re just being themselves. The effort has to appear effortless.
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