1. Extended Decision-Making (Buying Behaviour)
- Extended Decision-Making occurs when consumers are buying a rather expensive product.
- You spend some time doing in-depth research about the product, before making your final purchase decision.
- Since it is a high-end product, the economic risk of buying it is much higher than if you would buy an average product.
- Simply put, you would not necessarily purchase the item on a daily basis.
- Therefore you spend more time evaluating the looks and the use of the product, and how you will feel about it after purchasing it.
- You might even ask your family and friends for advice, or read product reviews online before committing to investing.
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no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).
We market to make change. Your product or service is solving a problem, it is changing someones life into a better life.
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