28. Play games.

But reimagination is not so simple if you already have a highly successful business model. We become prisoners of the mental models that underpin our past success. In fact, Martin Reeves found in dealing with businesses that you can’t really stretch your strategy unless y...

Don’t go into this thinking you can do it solo. It might be your idea or your product, but you’re going to need help. In the first instance, you need help with publicity, so you might need to bring on board Brand Ambassadors.

These could be family or friends — pref...

Games are enticing because you might win but you might not. And video games do it so efficiently, because they ride the tide of computer technology. The balance between winning and losing is continuously adjusted, according to how well you’re doing, as measured in hits and misses, gains an...