1. Discounts: Proper pricing should take into account a session-sharing discount to ensure customers feel that they’re getting a bargain.
2. Sweeteners: It should also cover the increased value o...

Multiply your hourly rate by the number of hours you plan to offer in a multi-package session. Assuming an hourly rate of $250 and a four-hour package:

• Hourly rate ($250) x 4 hours = $1,000

This should give you the upper limit of the price range (...

1. Now that you’ve determined the upper limit of your individual customer pricing for the multi-package session, you can apply a session-sharing discount.
2. Assuming the above $1,000 maximum multi-session package price and a 40% session-sharing discount:

1. Once you’ve done the pre-work, you’ll have a repeatable model and reusable content that can be monetized in a myriad of ways.
2. This six-step strategy will grant you unlimited upside earning potential and the

1. Decide how many hours a client or customer needs to get a significant, worthwhile benefit from your services. Is it two, three, five, ten?
2. Is there a natural progression to the service yo...

1. Decide on an hourly rate you feel comfortable with — this could be $100/hour, $250/hour, $500/hour, etc.
2. When you decide on this hourly rate, think about how much value you’re offering a person who gets a full, undivided 1-on-1 hour of ...

1. Now ABANDON the idea of 1-on-1 clients.
2. Why? They’re the limiting factor in the equation of time and money.
3. There’s no amount of money great enough to increase the number of hours you have in a week or a month, so taki...

1. Consider the level of personalization required from your services and determine how many people could realistically benefit from a joint session.
2. That number may be five, ten, fifty, or maybe even unlimited — but ...

But how the heck will you turn four hours and a $720 price tag into $20,000 in revenue? It’s actually easier than you might think.

• $20000 / $720 = 27.78 (let’s round up to 28)

All you need is 28 people to sign up for your exclusiv...

WHAT’S STOPPING YOU?

1. The exclusivity upsell accounts for the fact that this multi-session package offer is special.
2. Perhaps it encompasses a more robust curriculum or wider set of services than months of 1-on-1 sessions would typically address. Or perhaps it

Think about what service you have - to offer the world — this could be based on your personal or professional experience, and it can truly be anything.