RACHEL GREENBERG

1. The exclusivity upsell accounts for the fact that this multi-session package offer is special.
2. Perhaps it encompasses a more robust curriculum or wider set of services than months of 1-on-1 sessions would typically address. Or perhaps it

1. The formula below uses sample pricing and ballpark discounts and upsells to illustrate how this type of offer can easily generate $20,000 in just a few hours of your time.
2. You can easily modify the formula below by pluggin...

1. Decide how many hours a client or customer needs to get a significant, worthwhile benefit from your services. Is it two, three, five, ten?
2. Is there a natural progression to the service yo...

1. Decide on an hourly rate you feel comfortable with — this could be $100/hour, $250/hour, $500/hour, etc.
2. When you decide on this hourly rate, think about how much value you’re offering a person who gets a full, undivided 1-on-1 hour of ...

1. Now ABANDON the idea of 1-on-1 clients.
2. Why? They’re the limiting factor in the equation of time and money.
3. There’s no amount of money great enough to increase the number of hours you have in a week or a month, so taki...

1. Consider the level of personalization required from your services and determine how many people could realistically benefit from a joint session.
2. That number may be five, ten, fifty, or maybe even unlimited — but ...

1. Discounts: Proper pricing should take into account a session-sharing discount to ensure customers feel that they’re getting a bargain.
2. Sweeteners: It should also cover the increased value o...

Think about what service you have - to offer the world — this could be based on your personal or professional experience, and it can truly be anything.

1. It’s possible to make $20,000 in just four hours — per month.
2. You don’t have to be a rocket scientist, have advanced degrees, or spend years risking your life savings building a startup with a 90%+ chance of failure.
3. My four-hour work month is made possible by one...

But how the heck will you turn four hours and a $720 price tag into $20,000 in revenue? It’s actually easier than you might think.

• $20000 / $720 = 27.78 (let’s round up to 28)

All you need is 28 people to sign up for your exclusiv...

1. Now that you’ve determined the upper limit of your individual customer pricing for the multi-package session, you can apply a session-sharing discount.
2. Assuming the above $1,000 maximum multi-session package price and a 40% session-sharing discount:

Multiply your hourly rate by the number of hours you plan to offer in a multi-package session. Assuming an hourly rate of $250 and a four-hour package:

• Hourly rate ($250) x 4 hours = $1,000

This should give you the upper limit of the price range (...

WHAT’S STOPPING YOU?