It is the anticipation of a reward, not the fulfillment of it, that gets us to take action. It is the craving that leads to the response.
Temptation bundling: It consists of linking an action you want to do with an action you need to do.
After I [HABIT I NEED], I will [HABIT I WANT]
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Similar ideas to Desire is the engine that drives behaviour
Your cue leads to your craving, which leads to a response, that leads to your reward.
These rewards can take any form, and as your habit gets more ingrained you develop a craving for the reward too, further developing the habit.
Each habit can be deconstructed in these 4 steps:
“Habits do not restrict freedom. They create it.”
There are four parts to a habit: Cue, Craving, Response, and Reward. Let’s take a closer look at them:
- Cue - the cue triggers the brain to a certain behavior.
- Craving - this is the mo...
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