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Larry Page and Sergey Brin made a search engine And turn every information just some clicks away.
Mark Zuckerberg started facebook and connect everyone to form a social network.
Elon Musk started PayPal and made payments cashless.
Similarly, there are hundreds of thousands of examples which gone from zero to one and not just 1 to n.
Going from one to n is just a start of another new business which is already existing in the market. You are building something which is not unique, which is not something people can say 'okay this is something new in the market'.Its just another service from another brand.
Going from zero to one is a process where you have unique idea which was never build, never used. You make something new that gives value to people.You start something which can overcome some large and real world problems.
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'Zero to One' is one of my all-time favorite books. Peter Thiel discusses how successful companies are built around a strong foundation, secrets, and monopolies. This book is for aspiring entrepreneurs and investors who want to build a valuable business that creates new things, rather than develop on existing ideas.