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As Earth Day completed forty years, it battled new enemies: Climate change deniers and oil lobbyists with deep pockets. Other challenges were a distracted public, shrewd politicians and a divided environmental community.
Yet the collective power of global environmental activists won over these challenges, and established EARTHDAY.ORG, bringing millions of people into the environmental movement.
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With a new Millenium providing fresh new energy, Earth Day 2000 leveraged global and local individuals, the power of the internet, and over five thousand environmental groups in over 184 countries to reach out to millions.
In 1990, Earth Day mobilized 200 million individuals in over 140 countries, catapulting environmental issues on the global stage.
Earth Day activates over a billion people every year on 22nd April, and is the largest secular observance across the world.
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