12. Little Simz, Selfish

It happens when helping you directly or indirectly helps me. And our behavior is largely dictated by it.

Start understanding the motives of people and appeal to them as if they were selfish. Don’t expect people to offer aid outside of selfish altruism, it isn’t impossible,...

At the end of the day, your life is yours to live. The choices you make, big or small, shape your journey and define who you are. These choices, whether it’s choosing to stay single, deciding not to have kids, or following a non-traditional career path, are yours to make and don’t need validation...

To do it, you must know what your audience expects from the type of writing you’re doing and then defy it.

Without the surprise, without the twist, if you don’t pull the wool over the audience’s eyes, then it’s unlikely you’re going to be memorable. It’s precisely the f...