It happens when helping you directly or indirectly helps me. And our behavior is largely dictated by it.
Start understanding the motives of people and appeal to them as if they were selfish. Don’t expect people to offer aid outside of selfish altruism, it isn’t impossible, but it isn’t likely.
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Selfish altruism is a win/win situation.
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Humans beings are capable of selfish, even cruel behavior. A quick scan of any daily newspaper quickly reveals numerous unkind, selfish, and heinous actions.
The question then is why don't we all engage in such self-serving behavior all the time? What is it that causes us to feel anoth...
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