Effective LinkedIn Messages

Effective LinkedIn Messages

While sending a LinkedIn message (or InMail), take note of these three factors to increase the likelihood of the message being read and responded to.

  1. Send short messages, in the range of 200-400 characters, as people are busy and it is better to be concise.
  2. The response rate is slightly better at the start of the weekday, so avoid sending on weekends.
  3. Make the message personalized, as people like to feel special. Add a name or some details unique to the individual, avoiding generic messages.

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Don’t send LinkedIn messages on this day of the week if you actually want a response

fastcompany.com

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1. Marketers need to be agile
  1. A short character count allows marketers to be quick and nimble to react to real-time activities.
  2. Marketers have adapted to become fast-reacting engines, churning out content within seconds.
  3. Gone are the days when social media messages need to be planned out days or weeks in advance.
  4. With Twitter’s character limit, marketers react quickly to current events and trends and tweet on-the-spot.

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Why Twitter's Character Count is a Good Thing - Marketo

blog.marketo.com

Think about  the receiver

When you send an email without seeing things from the other person’s perspective, your email ends up sounding generic. 

Tailoring your email to an individual lets them know you put effort and thought into your message. And when you take the time to understand the other person, chances are, they’ll do the same for you.

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4 Simple Strategies to Send Effective Cold Emails

medium.com

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

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The 65 Social Media Terms & Definitions to Know in 2020. | Falcon.io

falcon.io