While sending a LinkedIn message (or InMail), take note of these three factors to increase the likelihood of the message being read and responded to.
When you send an email without seeing things from the other person’s perspective, your email ends up sounding generic.
Tailoring your email to an individual lets them know you put effort and thought into your message. And when you take the time to understand the other person, chances are, they’ll do the same for you.
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change.
You can A/B test with both organic and paid posts.
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