7. Decision-making is linear. - Deepstash
7. Decision-making is linear.

7. Decision-making is linear.

In fact, good decision-making is circular; it needs a feedback loop as we gather information and analyze it and our thinking. At times, we need to revisit our decision as we gather new information.

When buying a car, for example, you might think that doing your research first and then going to a dealer and negotiating a price is enough. But there are many dealers, and they each have leeway to negotiate a price, so circling around and comparing offers may get you a better price.

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heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.

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