Reasons for the classic series trend - Deepstash
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Music and Productivity

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Reasons for the classic series trend

  • Part of the rewatching trend is that technology has caught up to our interests. You don't have to wait for TV reruns - they are waiting for you online.
  • Then there is familiarity. The things people watch are not experimental. People find new things stressful as they don't know if it will be enjoyable, but a rewatch is guaranteed to be a treat.
  • A 2013 research paper describes the restorative nature of repeats. By reducing the element of risk, a rewatch can give a restorative, zen-like power.

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How classic series became hot properties

Streaming services are competing over the rights to add classic TV shows to their libraries. NBCUniversal committed to paying $500 million for exclusive rights to stream The Office for five years. WarnerMedia picked up Friends for $425 million for five years. Netflix paid $50...

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What makes for a good rewatch

  • Comedies seem to be perfect rewatching material. Laughter lowers stress and releases positive hormones.
  • Sitcoms provide a static world, with characters that maintain a consistent personality regardless of the situations they find themselves in.

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We prefer to rewatch our favorite series

We prefer to rewatch our favorite series

Over the past year, it has never been easier to find something new to watch on TV. Despite so much fresh content, there is a growing trend for people to rewatch old series.

Data backs up the anecdotal evidence that 2020 (during the pandemic) was the year of the rewatch. The most stream...

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