What makes for a good rewatch
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Over the past year, it has never been easier to find something new to watch on TV. Despite so much fresh content, there is a growing trend for people to rewatch old series.
Data backs up the anecdotal evidence that 2020 (during the pandemic) was the year of the rewatch. The most streamed programme in the US was the American version of The Office.
Streaming services are competing over the rights to add classic TV shows to their libraries. NBCUniversal committed to paying $500 million for exclusive rights to stream The Office for five years. WarnerMedia picked up Friends for $425 million for five years. Netflix paid $500 million for a five-year lease of Seinfeld.
Similarly, in the audio world, there is a rise in the "rewatch podcast." Name a TV hit, and there is probably an accompanying podcast taking a trip down memory lane.
Many people turn to favourite old sitcoms like "The Golden Girls," or "Seinfeld" to unwind and deal with anxiety and mild depression.
Experts say laughing along with favourite old sitcoms can help us feel calm and happy in an increasingly chaotic world.
Production of new TV content has increased exponentially since the last decade, due to a variety of streaming platforms competing against each other and a whole lot of channels on the air.
But paradoxically, cultural consumption is moving towards the tried and tested classic programs and series, which seem comforting, familiar and a safe bet.
There are varying degrees of grief (the end of a movie or show is obviously not the same as the death of a person), but many people do experience feelings of loss around different forms of media, such as the ending of a favorite show.
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