Branding is Why .
Marketing is How .
Why : TOMS’ mission is to “help improve lives through business ” and it is ingrained in everything they do.
How : TOMS created the “One for One ®” model — for every shoe they sell, they would donate one to a child in need.
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So the first thing is that branding and marketing is not the same, they are connected but not the same. From here most would ask, “so which one comes first?”
Branding is Macro .
Marketing is Micro .
Macro : Adidas aims to have all of their shoes and clothing to be made with recycled polyester by 2024. “We’ll deliver the same style, high-performance and dur...
Branding and Marketing go hand in hand, but there is a lot of confusion that marketing is part of branding or branding is part of marketing. They are not mutually exclusive and at the same time it is important to notice that they are separate aspects of business but they ...
In conclusion, Branding is the fundamental to your marketing strategy .
BRANDING COMES FIRST!
Your (digital) marketing approaches will change according to the modern standards along with present industry and cultural trends — however your BRA...
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The Golden Circle is a narrative structure from Simon Sinek. His claim is can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.
While platforms are a great business model now in its ascendancy, that doesn’t mean that they are free of problems. Like any field of human endeavour, there is plenty of room for shortcomings and failure. Platforms aren’t always successful, for one thing.
Sometimes they never get off the ...
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