Learn more about career with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
1
Branding is Why .
Marketing is How .
Why : TOMS’ mission is to “help improve lives through business ” and it is ingrained in everything they do.
How : TOMS created the “One for One ®” model — for every shoe they sell, they would donate one to a child in need.
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251 reads
MORE IDEAS ON THIS
Branding and marketing
So the first thing is that branding and marketing is not the same, they are connected but not the same. From here most would ask, “so which one comes first?”
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898 reads
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Branding is Macro .
Marketing is Micro .
Macro : Adidas aims to have all of their shoes and clothing to be made with recycled polyester by 2024. “We’ll deliver the same style, high-performance and dur...
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200 reads
Confusion on branding and marketing?
Branding and Marketing go hand in hand, but there is a lot of confusion that marketing is part of branding or branding is part of marketing. They are not mutually exclusive and at the same time it is important to notice that they are separate aspects of business but they ...
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203 reads
Conclusion
In conclusion, Branding is the fundamental to your marketing strategy .
BRANDING COMES FIRST!
Your (digital) marketing approaches will change according to the modern standards along with present industry and cultural trends — however your BRA...
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219 reads
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