Branding is Why .
Marketing is How .
Why : TOMS’ mission is to “help improve lives through business ” and it is ingrained in everything they do.
How : TOMS created the “One for One ®” model — for every shoe they sell, they would donate one to a child in need.
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The Golden Circle is a narrative structure from Simon Sinek. His claim is can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.
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