Learn more about marketingandsales with this collection
Navigating and enjoying the thrill of horror and scare experiences
Historical knowledge of Halloween and its origins
Understanding and appreciating Halloween traditions worldwide
Use Headings
Subheadings can act as signposts, ensuring that distracted readers stay engaged with your content.
Google also finds headings helpful. The search engine uses heading tags to understand the structure of a webpage and assess how relevant the content is to the search request.
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MORE IDEAS ON THIS
Keep Sentences and Paragraphs Short
The attention span of internet users has dropped from 12 seconds to 8 seconds. That means you’ve got to grab your readers and convince them to stay. Or, at the very least, quickly give them something they can take away.
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Say it with social
There are a lot of ways you can encourage sharing of your content, including:
- Adding images — posts with relevant images get 94% more views than those without images and h...
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Active writing is more powerful.
A sentence in active voice focuses on the subject performing an action, buta passive sentence focuses on the receiver of the action.
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Passive writing is written by zombies.
One of the most popular ways to identify passive voice is by adding “by zombies” after the action. If the sentence still makes sense, it’s passive. Here...
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CURATED FROM
IDEAS CURATED BY
🤔 Creative thinker ✒️ Copywriter & editor 🧠 Infp with ADHD learning productivity 📣 Twitter: @teagandoeswords
Related collections
Other curated ideas on this topic:
Analyzing Heading Depths
Three-level text structure (H2, H3, & H4) is enough to break down any article (even longer ones) into meaningful pieces, & improve readability & visual appeal.
This approach is recommended by Google, which advises against condensing large blocks of text on a page without proper schema. Hea...
The Use of Lists
- Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.
Neuroscientist W. Kintsch found that people process information in a list format more easily than in bulk pieces of text & data. Lists are compatible with short attention spans o...
#3-#4
- Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with.
- ...
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