Use Headings
Subheadings can act as signposts, ensuring that distracted readers stay engaged with your content.
Google also finds headings helpful. The search engine uses heading tags to understand the structure of a webpage and assess how relevant the content is to the search request.
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Analyzing Heading Depths
Three-level text structure (H2, H3, & H4) is enough to break down any article (even longer ones) into meaningful pieces, & improve readability & visual appeal.
This approach is recommended by Google, which advises against condensing large blocks of text on a page without proper schema. Hea...
The Use of Lists
- Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.
Neuroscientist W. Kintsch found that people process information in a list format more easily than in bulk pieces of text & data. Lists are compatible with short attention spans o...
#3-#4
- Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with.
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