The Ad-Tech Fiasco
The ad-tech ecosystem is a bewildering variety of middlemen & complexity (agencies, trading desks, demand-side platforms, network exchanges, yield optimization, rich media vendors etc):
- Users suffer from digital pollution: they have lost their privacy and have a bad user experience. 600M devices now use ad blocking, and it will increase to 1.7B by 2017.
- Publishers have lost billions in revenue while fraud has skyrocketed. The content that works best is clickbaity.
- Advertisers face poor reporting and targeting. Facebook & Google are not their friends.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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