Authenticity matters
People prefer to pay the full price for an authentic luxury item over a fake one (even if they look identical).
Researchers found that this desire for authenticity develops in childhood. The sentimentality of the item is part of the reason. If you treat yourself by buying a fake brand, it would be the same as not treating yourself at all.
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"There's no money in poetry, but then there's no poetry in money, either." ~ Robert Graves
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Learn more about moneyandinvestments with this collection
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