1. Determine your strategic position

1. The final stage of the plan—to review and revise—gives you an opportunity to reevaluate your priorities and course-correct based on past successes or failures.
2. On a quarterly basis, determine which KPIs your team h...

1. Objectives should be distinct and measurable to help you reach your long-term strategic goals and initiatives outlined in step one.
2. Potential objectives can be updating website content, improving email open rates, and new leads in the pipeline.

Prioritize your objectives by asking important questions such as:

1. Which of these initiatives will have the greatest impact when it comes to achieving our company mission/vision and improving our position in the market?
2. What types of impact are ...

1. Now it's time to create a strategic plan to successfully reach your goals. This step requires determining the tactics necessary to attain your objectives and designating a timeline and clear communication of responsibilities. 
2. Strategy mapping is

1. As you continue to implement the strategic planning process, repeating each step regularly, you will start to make measurable progress toward achieving your company’s vision.
2. Instead of always putting out fires, reacting to the competition, ...

1. Once you have the plan, you’re ready to implement it.
2. First, communicate the plan to the organization by sharing relevant documentation. Then, the actual work begins.
3. Turn your broader strategy into a concrete plan by mapping your proces...

1. Once you have identified your current position in the market, it is time to determine objectives that will help you achieve your goals.
2. Your objectives should be in line with your company mission and vision.

1. As a framework for your initial analysis, use a SWOT diagram. 
2. With input from executives, customers, and external market data, you can quickly categorize your findings as Strengths, Weaknesses, Opportunities, and Threats (SWOT) to clarify your current position.

1. In the simplest terms, the strategic planning process is the method that organizations use to develop plans to achieve overall, long-term goals.
2. The strategic planning process is broad — it helps you create a roadmap for which strategic objective...

1. An alternative to a SWOT is PEST analysis. Standing for Political, Economic, Socio-cultural, and Technological, PEST is a strategic tool used to clarify threats and opportunities for your business. 
2. As you synthesize this information, yo...