The Shape Of The Name - Deepstash
The Shape Of The Name

The Shape Of The Name

Almost universally, our minds link sounds with certain shapes or visuals. The sound of B, M, L and O being associated with round shapes and the sound of K, T, P and I giving a picture of a spiky, thin shape.

People tend to perceive names as round or spiky and imagine these personalities on people they haven’t met or seen. Example: Names like Bob or Molly are perceived as round.

This unconscious association is known as the Bouba-Kiki Effect.

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ga_brielle

I get my inspiration from nature and objects around me. I have a passion to colours, typography and skateboards.

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Names like Molly tend to sound agreeable and empathic, whereas names like Kate sound harsh and spiky, while also being perceived as someone who is an extrovert. Toddlers instinctively associate ‘round’ sounds with round shapes.

We see patterns and connections based on the...

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