Not so impressive! - Deepstash
Not so impressive!

Not so impressive!

You have probably guessed the problem: these fake results were put together by Forer by assembling various bits of copy he had found in a newsstand astrology book, and all students received the same list of statements, rather than a custom one the students were told about.

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heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.

The idea is part of this collection:

How to Cope With Intrusive Thoughts

Learn more about psychology with this collection

How to overcome unwanted thoughts

How to manage intrusive thoughts

How to change your attitude towards intrusive thoughts

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The Barnum Effect And The Forer Effect

The Barnum effect is also called the Forer effect. Bertram Forer used a fake psychology test on his students then gave them supposedly individualised results a week later. He asked them to rate how well it applied to them. The students rated the accuracy of the statements at an average of 4.3...

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