“No idea is true just because someone says so. Test ideas by the evidence gained from observation and experiment. If a favorite idea fails a well-designed test, it’s wrong!”
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The idea is part of this collection:
Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
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Someone might get a prostate-specific antigen test for example, even if it’s no longer commonly advised, simply because that test caught cancer for a person they know, but they are less influenced by statistical evidence and research conclusions that point to the fact that the test rarely sav...
Stop acting like failure is certain. It’s not.
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