Anchoring Effect - Deepstash
Behavioral Economics, Explained

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How to make rational decisions

The role of biases in decision-making

The impact of social norms on decision-making

Behavioral Economics, Explained

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Anchoring Effect

Anchoring Effect

Anchors are arbitrary values that we consider for an unknown quantity before encountering that quantity.

Anchors are known to influence many things, including the number of money people are willing to pay for products they have not seen. 

So before choosing the anchors, just research about the thing then decide.


4.47K reads



“Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.”



3.82K reads

Understanding 2 Systems

Understanding 2 Systems

System 1 comprises the oldest parts of the brain. It operates automatically and involuntarily. This system is always functioning and is responsible for most of the day-to-day activities. It is also responsible for our reactions to danger, novelty, and intuition.



5.69K reads


“Nothing in life is as important as you think it is, while you are thinking about it”



9.62K reads

Status Quo Bias

System 1 defaults to choices that maintain the status quo because System 1 psychologically weighs losses twice as much as gains (loss aversion). System 1 is emotionally attached to objects it owns or invests in (the endowment effect) and overvalues the status quo...


2.97K reads

Availability Bias

The bias of availability happens when we give too much weight to recent evidence or experience.

If we don’t check for the ‘Availability Bias’ (or what psychologists call the mere‐exposure effect) prior to an important decision, then our preference will be b...


3.79K reads


“Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”



5.71K reads

Daniel Kahneman

“A reliable way to make people believe in falsehoods is frequent repetition because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”



4.1K reads

Answer To Bat & Ball Problem

Answer To Bat & Ball Problem

In this type of case you just need to use your system 2 and spend some time with it. And you will get the answer as $1.05 for bat and 5 cent for the ball.

Now the ball is $1 more than the bat.


4.32K reads


“The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.”



3.69K reads

Confirmation Bias

Confirmation Bias

Within WYSIATI, people will be quick to seize on limited evidence that confirms their existing perspective. And they will ignore or fail to seek evidence that runs contrary to the coherent story they have already created in their mind.

Just ask yourself - "Why do we...


2.66K reads

Loss Aversion

Ask yourself “If I flipped a coin and could lose $100 on tails or win $150 on heads, would you take the bet?” Did you feel a slight hesitation to the gamble? Most people do, even though it’s a reasonable bet to take.

Losses loom larger than gains - relative to a ref...


3K reads

Tunnel Vision Bias

System 1 loves to use limited information to form quick judgments and then block out conflicting information. The author Daniel Kahneman calls it W‐Y‐S‐I‐A‐T‐I (What You See Is All There Is).

Kahneman explains that System 1 sees two or three pieces of information and t...


2.87K reads

Framing Effect

Imagine that there is an outbreak of a deadly disease that will kill 600 people and you must choose between the two options -  

  • Option 1: Guarantees that 200 people will live.
  • Option 2: Provides a one-third probability that all 600 people will ...


3.44K reads

Bat and Ball Problem

Bat and Ball Problem

Try to solve this problem -

"A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost?"
If you say $1 for the ba...


6.09K reads




A learner who loves to share wisdom on personal growth, happiness, and success on Deepstash. Topics include motivation, habits, goals, and mindset. Believes that everyone can achieve their dreams with the right attitude and action.

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Awareness and attention were the holy grails of every marketing strategy, so the way you became successful was to pay for more of both. But there’s a subtle change taking place. 

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