A hundred years ago, it was much easier to motivate people. You could switch people from an hourly rate to a piece-rate system, where they would be motivated to do repetitive tasks faster. But in the knowledge or creative work economy, those tasks are becoming rare.
Richard Ryan and Edward Deci pioneered the self-determination theory, which states that people are motivated when they can determine for themselves what to work on and how to do it.
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We may have a goal that we don't really desire. One reason for having an undesirable goal is explained by Richard Ryan and Edward Deci in their experiment on intrinsic motivation. The theory says that we are less motivated by rewards and more motivated by a sense of auton...
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