Ghosting: The Zeigarnik Effect
We all hate it when someone ghosts us, both professionally and personally because of the Zeigarnik Effect. This is a phenomenon that makes our brain linger on to something that is unresolved, unfinished or demands closure.
There is a cognitive tension inside our minds that makes us want to seek out a satisfactory resolution instead of being stuck in limbo.
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The Zeigarnik Effect
Our brains are hard-wired to keep us thinking about our unfinished tasks until we’ve completed them.
This psychological phenomenon is called the Zeigarnik Effect.
The Zeigarnik Effect
The Zeigarnik effect is our tendency to remember incomplete or interrupted tasks easier than completed tasks.
At first, the Zeigarnik Effect seems handy: We remember the things we still need to do.
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The Zeigarnik effect and memory
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